Advertising discount Campaigns popular Workbook online sale

Advertising discount Campaigns popular Workbook online sale

Advertising discount Campaigns popular Workbook online sale


The Advertising Campaigns Workbook is designed to serve as an alternative (or a companion) to traditional campaigns textbooks, by offering plenty of hands-on exercises, tasks, and information presented in a concise manner. It can also help newly formed teams in advertising agencies go through the process of team building in a quicker and more efficient fashion.

The Workbook is filled with hands-on exercises with “things to do” instead of simply regurgitating lists of things that you should do. Each chapter begins with an overview, followed by a brief discussion of key concepts. Within each discussion are numerous tasks that students in a typical campaigns class can undertake to work together as a team. The authors also provide plentiful tips for refining your existing skills (for example, Chapter 8 lists six tips for great creative executions in a campaign).

Advance Praise:

“This workbook, with its practical applications and logical format, has been needed for a long time. Three highly respected educators have given us a resource that can be used in the classroom as well as in real-life campaign development. Educators will welcome this book and students will greatly benefit from it.” --Don Jugenheimer, co-author, Advertising Media Workbook and Sourcebook, 4/e

“The authors provide an excellent framework for any campaigns course, but especially those participating in the National Student Advertising Competition. Students need a guide to keep them on track during fast-paced campaigns courses and this book is it, and more! The content is timely and relevant with dynamic examples for students to build upon in their own campaigns. I will definitely be using this book next time I teach the NSAC course." --Laura F. Bright, Texas Christian University

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